PiggyBank’s New Video

What is PiggyBank?

PiggyBank is a short-term lender. We lend from £100 up to £1000 from 7 days and up to 5 months. We have been operating since 2012, building the platform from the ground up to provide short term loans completely online and with the customer at the heart of everything we do.

Taking out a loan can be daunting especially when it comes to taking out a short-term loan. At PiggyBank we have gone to great lengths to ensure that our customers and potential customers understand what we do at PiggyBank, how we can help and how the process works.

The Challenge

The challenge was to create a video to show who PiggyBank are. What we do. How we can help and the process of taking out a short term loan. All of this needed to be done in a video taking less than 45 seconds. We know that video is fast becoming the number one communication tool but it was not enough just to create a video. We had to ensure that what we created was memorable, valuable and showcased our values as a company.

The Approach

We have worked in the short-term lending industry for four years now and we have serviced thousands of customers in that time. We have learnt a great deal about our customers and the importance of providing clear concise information that allows customers to make the most informed decision when it comes to taking out a short-term loan. For this reason we wanted to work with a company that didn’t know much about our industry because it was important to us that the video worked for people who know PiggyBank but also for those who don’t know PiggyBank or what we do. For this reason we decided to work with Platinum Videos. They are a startup based in Birmingham.

Part of the approach was to ensure that the brand was present throughout. To do this we had to make sure that the right colours were shown in the video to match the colours on our site. We also had to make sure that we explained how we help customers, show part of the website and explain how the process of taking a short term loan works.

The Result

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