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Privacy Policy

We take the privacy and security of our visitors very seriously. Our Privacy Policy applies to all customers who visit our website and may change from time to time. We reserve the right to update or modify this Policy at any time. Our services are strictly for persons aged 18 years and over.


About Leadtree Global

My Financial Broker is a trading name of Leadtree Global Limited. Authorised and regulated by the Financial Conduct Authority reference number 728649. Registered in England No. 08526321. Our address is Leadtree Global, Bourne House, 23 Hinton Road, Bournemouth, BH1 2EF. Registered with the Information Commissioner's Office No. ZA029756. Leadtree Global is a broker, not a lender.

Keeping your personal information safe and secure is our top priority. Our Privacy Policy applies to all customers who visit our website and may change from time to time. We reserve the right to update or modify this Policy at any time. Our services are strictly for persons aged 18 years and over.

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Your Consent

When you submit an application with Leadtree Global, we share your details with our panel of trusted partners. By submitting your details and/or using our service you accept this Privacy Policy and are expressly consenting to the processing, use and disclosure of your personal information as described below. If you do not consent, we will not be able to process your application as your personal data is integral to the product you are applying for. We place cookies or similar technologies on the machine you use to visit our site and/or you use to make an application. This is primarily to make it easier for you to access and navigate the website. By continuing to use our website, you are giving your consent to do this. More information about cookies is set out below.

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This information does not identify any individual. We may also obtain information about your general Internet usage by using a cookie file that is stored on the hard drive of your computer, which again does not identify any individual. This information is sent back to the server each time the browser requests a page from the server that enables the web server to identify and track the web browser. For more information about cookies, please visit Cookies enable us to improve our service to you, estimate our audience size and usage patterns, store information about your preferences and recognise you when you return to our site.

You can set your web browser to refuse cookies (or just to refuse third-party cookies), but if you do this you may not be able to enjoy full use of the site. Please note that any third parties who may advertise on our site may also use cookies, but we do not have access to, or control over them. For more information about the specific cookies we use on this website, please see our Cookie Policy.

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We recognise the need for appropriate protection and management of the personal and financial information you share with us and believe that our systems meet and exceed industry standards. We protect that information using secure socket layer (SSL) encryption technology. We store data in encrypted form on computers and control access via secure web pages. We use firewalls and other security packages to protect us from external attack.

We also test our systems to make sure they meet these expected standards.

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Collecting Your Information

We collect information about you in two ways - directly from your online application - the personal and financial information you submit and also from outside sources such as credit bureaus and customer service providers. The data you have provided is processed only in relation to the application you have made for us to find you a loan.

You will be fully aware of the information collected about you as you are required to complete the information. You have the following rights in relation to the data we hold about you, under the General Data Protection Regulation (GDPR):

  • The right to be informed about the processing of your personal data;
  • The right to have your personal data corrected if it’s inaccurate or completed if we hold incomplete personal data;
  • The right to object to the processing of your personal data;
  • The right to restrict the processing of your personal data;
  • The right to have your personal data erased;
  • The right to request access to your personal data;
  • The right to move, copy or transfer your personal data;
  • Rights in relation to automated decision-making.

In certain cases, separate consent is not required, including the performance of a contract, to meet legal obligations and for legitimate interests. In addition, we may collect information about your computer including, your IP address, operating system and browser type - for system administration and to report information to our advertisers and selected partners.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information is your consent. You are able to remove your consent at any time by contacting us at the address shown.

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Use of Your Information

We may share the information you submit with third parties involved in the process of providing the services you request, such as lenders, credit bureaus, customer service providers and collection agencies. We have trusted relationships with these carefully selected third parties who perform services on our behalf. All service providers are bound by contract to maintain the security of your personal information. To view a list of our third party partners, click here.

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Data Retention

We will retain your information for as long as there is a business relationship with us. We will also retain your personal data as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. Once we no longer require your data, it is deleted at database level.

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us if you wish to make a request.

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Contact from Leadtree Global and third parties

As part of the application process, we ask you whether we, or any of our trusted third-party partners may contact you about products and services by telephone, post, email and SMS (or other reasonable method). If you ticked "yes" but no longer wish to receive such communications, please let us know. If you select the box to share your information with selected third parties you agree to receive communications from those listed at the time of consent. We carry out due-diligence on each party that we work with to ensure your personal data is secure and that the communication you receive is relevant. The following communication types may be sent to you if you consent:

  • unsecured loan providers, secured loan providers, short term lenders, alternative lenders, peer to peer lenders, guarantor lenders
  • credit cards
  • prepayment card and bank account providers
  • car finance, logbook loan lenders
  • insurance services such as car insurance, home and contents insurers
  • debt and property possession adjusters/advisers
  • compensation advisers
  • debt management companies, insolvency practitioners, bankruptcy specialists
  • equity release arrangers and credit reference advisers.

If at any time you wish to stop receiving contact from a third party, you will need to follow the instructions about unsubscribing provided at that time by the third party. Please note that we only partner with trusted companies who will respect your right to unsubscribe from any such marketing communications, but we will not be responsible for managing that process or any disputes.

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Third Party Links

Our site may contain links to third-party websites. If you follow a link to any of these websites, please note that these websites have their own terms and privacy policies and that we do not accept any responsibility or liability for them. By registering at Leadtree Global you may receive follow-up contact and offers from third-party companies and, while we only work with selected partners, we are not responsible for the services or representations of third parties.

Finally, we are subject to UK data protection laws, which we comply with fully and to which we give the greatest respect. We are registered with the ICO and our reference number is ZA029756. You have the right to complain to the ICO if you believe we have contravened any of the requirements. Their contact details are:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website:

Last Updated: November 2021